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To help with the heart-healthy movement, Cheerios are switching from their iconic o-shapes to heart shapes. Every flavor will receive new heart shapes. Furthermore, Ice-T and the Cheerios mascot, BuzzBee, have teamed up for a new workout series. It is called “Pour Your Heart Into It,” and customers can access the workouts by scanning the QR codes located on the box. Each workout will be narrated by Ice-T and consist of dance, walking, stretching, and core strengthening.
“You know what’s pretty dope about it is they got the anti-hero to lead the campaign, and they didn’t ask me to change,” he said. Ice-T also thinks this campaign is a beautiful way to highlight the impact of hip-hop culture. “Hip hop has gray hair, but we’re still active.”
He also states that this campaign allows him to stress three points of advice: staying in motion, keeping it moving, and doing things in moderation. “My marching orders are simple,” he said. “March. Find a way to make up for all the energy you had in your youth.” Lastly, he stresses the importance of taking care of their health to Black men. Black men often skip out on their routine check-ups, while Black women are the opposite. “It’s not soft to go to the doctor,” Ice-T points out. “Women have their OBGYN on speed dial. We [often] don’t even have a doctor.” Ice-T said the most important thing men can be is an example. “You want to show your kids the world and all they can be, but you’ve got to be around for that.”
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