Verizon Is Shutting Down BlueJeans, a Videoconferencing App It Bought For $400 Million

Verizon’s BlueJeans videoconferencing app will be shutting down just over three years after the company bought it for $400 million. 9to5Google reports: In May 2020, Verizon acquired BlueJeans, a business-focused video app that first launched in 2011. At the beginning of 2022, Google and Verizon partnered to preload the BlueJeans app on (since-discontinued) Glass Enterprise Edition 2 smart glasses sold by Verizon. More recently, BlueJeans gained a free tier this year, opening the app to many more potential customers and competing with the free consumer-ready services of Google Meet and Zoom. Suffice it to say BlueJeans didn’t take off in popularity.

Today, members of Verizon’s BlueJeans service were sent an email explaining that the app is being “sunset.” The first phase of that shutdown process is that the free trial and the free “BlueJeans Basic” tier will no longer be available as of August 31, 2023. While not stated in the email we’ve received, business customers of BlueJeans will likely be given a longer period to transition off of the platform. In April 2020, CNBC reported that Verizon was going to pay around $400 million for the company.